Draft & Draft Service
Branding for a cleaning business with exceptional servicing.
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_001-1.jpg)
“Draft & Draft Service is a cleaning business in Ehime, Japan. The company is made up of two business owners who are involved in a diverse range of businesses, but both take charge of areas in which they excel.”
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_003-1.jpg)
“Silverware that is not cared for quickly becomes dirty and dark, but by taking care of it, it begins to shine with an austere color. In Japan, such a color is called ‘ibushigin,’ and we chose our corporate color based on this Uniquely Japanese concept.”
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_002-1.jpg)
“For the logotype, we sought harmony with a neutral, understated color palette and chose a beautiful, understated shape that falls somewhere between serif and sans serif.”
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_logotype_grid_yuta_takahashi_minimal_010-1.jpg)
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_004-1.jpg)
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_005-1.jpg)
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_006-1.jpg)
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_007-1.jpg)
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_008-1.jpg)
![](https://yutatakahashi.jp/wordpress/wp-content/uploads/2023/02/draft_design_branding_identity_logo_minimal_japan_yuta_takahashi_009-1.jpg)