Draft & Draft Service
Branding for a cleaning business with exceptional servicing.
“Draft & Draft Service is a cleaning business in Ehime, Japan. The company is made up of two business owners who are involved in a diverse range of businesses, but both take charge of areas in which they excel.”
“Silverware that is not cared for quickly becomes dirty and dark, but by taking care of it, it begins to shine with an austere color. In Japan, such a color is called ‘ibushigin,’ and we chose our corporate color based on this Uniquely Japanese concept.”
“For the logotype, we sought harmony with a neutral, understated color palette and chose a beautiful, understated shape that falls somewhere between serif and sans serif.”