Traditional festival of Japan
A visual identity for a modern interpretation of a traditional local festival.
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“Held every fall in Shikokuchuo City, Ehime Prefecture, the local festival is a procession through the streets of the city, carrying a golden-decorated, two-ton drum stand to thank the gods for the year’s bountiful harvest. The drum stands are delicately and boldly embroidered by master craftsmen and look like golden ‘covenant boxes’.”
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“The drum stands are decorated with intricate embroideries of inherited myths, which are the work of master artisans. We have extracted a scene from the myth and paid homage to the craftsmanship with a contemporary design.”
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