FLAT ARK
Visual identity for the BMX Flatland World Championship Final.
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“BMX Flatland is an aesthetic competition of tricks, riding BMX like a dance on flat ground. The BMX Flatland World Championship is a world competition with five rounds per year (Switzerland, Spain, USA, Canada and Japan), and FLATARK was held in Kobe Harborland as the final round.”
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“Inspired by the name of the competition, Noah’s Ark, the shape of the Ark and the BMX riders dancing freely on it were represented as five dots. The symbol as a whole became a crowning motif and gained a fitting impression as the world’s best contest.”
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“The symbol was deployed at the contest site, on posters, flags, invitations, original merchandise, and in a variety of other locations, including tie-in products from PUMA, G-Shock, and Ohmine Shuzou, which were also distributed.”
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