“Chiyonokame Sake Brewery was founded in 1716 (the first year of Kyoho) and has a history of over 300 years, with its brewery located in Uchiko Town, Ehime Prefecture. We have created a sophisticated sake identity that pays homage to the historic sake culture, while at the same time being loved by a modern and diverse food culture.”

“The symbol is inspired by a turtle facing each other, ears of rice, rice fields and grains of rice. The geometric and structural symbols create a modern and sophisticated impression that dispels the traditional image of sake.”

“The white label, reminiscent of a grain of rice, and simple typography convey an impression of quality, while the frosted bottle impresses with the delicate drinking experience of sake.”