MILTOS x BOTCHAN RESSHA is featured in “Originality in Japanese Packaging Design” published by gaatii.
Culture is the soul of society. With the development of modern society, the development of design requires a living foundation, and that foundation is traditional culture. With traditional culture as a foundation, innovation has unlimited potential and vitality. Taking Japanese packaging design as an example, we can glimpse how the combination of traditional culture gives uniqueness to products, and through modern design techniques, traditional culture products are revitalized and attract young consumer groups.