Our work was featured in “IdN v27: Packaging Design Issue – Packing With a Punch”.

Successful packaging design is a huge challenge for graphic designers. They have to leave their comfortable 2D platforms and step into a real world full of all kinds of different materials. Touch suddenly becomes a crucial selling point. The size of the package can certainly restrict creativity, given that the material used has to both protect the product and attract people to want to purchase it. So a fine balance has to be struck.

In this issue, we have gathered together some 50 creatives who have been kind enough to share some of their packaging-design tips and experiences. When asked to forecast future trends for packaging design, words such as “sustainable” and “environmental” frequently arose. This, then, is the new challenge: how to create environmentally friendly packaging?